Quite. They could have released it for free, and chose to gave a big donation to extinction rebellion themselves. It's not like they're short of cash.

https://en.mediamass.net/people/thom-yorke/highest-paid.html

But they don’t make any money on the sales. They are donating all the income to charity.

Why fake a charity? That’s not how Radiohead does things.

When’s the last time Radiohead was in the news like this?

No band makeshifts substantial money from album sales anymore anyway. It’s about concert sales.

Guess who has a tour starting in three weeks?

Every time Radiohead release a new album it makes the news. They don't need to pull fake stunts to get noticed

Not Radiohead. A band who sell out the tours anyway.

Yorke skipped the band’s rock and roll hall of fame induction. That was the most recent thing.

Their tours sell out instantly, they don’t need marketing scams to promote them

Thom's tour sold out in seconds, they don't need any extra publicity.