I live in Honolulu. It's a miracle that I make it out of bed in the afternoon.
Columbia, SC doesn't really send any strong messages. Only the young people in the area have anything to do with USC, normally, so not even the frattiness comes across that strong.
College football tailgating, however, is a state-wide sport.
The message in Charleston definitely has something about aristocracy and the value of old money, while the message in the rest of the coastal towns generally involves fishing. Except Myrtle Beach, where the message is, "Y'all come on down for a visit, and leave your money when you head back up north."
Visited Bob Jones as a kid -- "You know you're going to hell, right?"
Speaking of Bob Jones, no one ever believes me when I explain that it has a "date room", wherein couples sit together in a chaperoned room, with a Bible-width space in between. Which explains why Bob Jones girls are such a terror when they do manage to escape the watchful eyes of the school.
Columbia SC: Uh, the culture is pretty much centered around it's mid-tier University of South Carolina, which is a party-hardy Frat/Sorority vibe. So, I guess it says "YEEE-HAAAAW! More beer, Bo!"
Hartford, CT: Unless you can calculate the death of a 55 year old smoker with no major medical history within a margin of error, the city says "There's NY below and Boston above, take your pick, pay your toll, and have a nice day."
Raleigh-Durham, NC: Duke University, UNC, Wake Forrest, North Carolina State, Shaw, and various other colleges all within around 20 interstate exits of each other. I guess it would say "study hard, and find job at IBM, Sony-Ericsson, or Cisco." Not too much entreprenurial spirit here, I guess because the tech giants gobble them up with nice offers right out of college.