> If you are a company then bad stories on Twitter could cause a significant drop in business.

But does it cause a drop seems like the pertinent question. New media isn't like the old media where bad press was big deal. Maybe it's just not anymore for exactly these reasons.

The angry vocal minority on twitter (people who may not even be customers, perhaps likely are not) really has such an effect on a company's sales? Got any examples?

Well, there is the Uriah’s Heating and Cooling case in Ohio last year.

https://www.dispatch.com/news/20180729/theodore-decker-colum...

Sure ... here you go: https://www.nytimes.com/2019/06/10/us/oberlin-bakery-lawsuit...

For Gibsons it wasn't just Twitter complaints. People literally picketed their store (and Oberlin admin managed and helped the protests) and Oberlin itself cut off orders from them - it was direct financial pressure. Surely when a large college that a bakery served for decades suddenly decides to cut off all orders it can hurt much more than a bunch of people putting words into a website.

I think part of the problem is that it's just as likely to cause a raise (from the increased exposure) as it is to cause a drop, which creates an incentive to do things that will incite outrage.