I, for one, would happily pay the price to know my money isn't subsidizing lobbying to legalize the cable-fication of the internet.

I would too!

But we have no way of knowing that Verizon and Comcast aren't their backend. For all anyone knows, giving them money _is_ giving Verizon/Comcast money.

We use two back end carriers and about to add a 3rd. We do not use Comcast or Verizon. Of the ones we do use, you may have heard of one of the carriers, probably not the other. The 3rd, very unlikely. And no, I'm not going to name them.

The founder is here if you wanna ask him.

Either way, money talks - as a consumer, if I use Philly Wisper, I am explicitly saying "Net Neutrality is important enough to me to seek out businesses that promote it."

There is more to the Internet marketplace than just price and speed. Customer service and privacy are two things our customers value highly.

I believe you can provide something important to some people there, but I don't think you're selling it well. You say that those are your big differentiators, but they're basically buried on your site.

Landing on the page, the first things I see are "FAST" with numbers that are several times slower than what people expect and "$" with prices that are higher. And then I have to scroll down and find the fourth bullet point below the fold beneath the not very interesting "just internet" and the damning "we can't give you service without direct line of sight".

The general public looking for an ISP is price sensitive enough that they will know the price landscape of your competitors, so they will know that fios costs less for higher speeds. Your market is going to be exclusively people who don't want to give Verizon or Comcast their business.

To me personally, highlighting the things that you don't excel at (speed/price) instead of the ones you do (not being comcast/verizon) make it look like you don't know your competition and you aren't pitching directly to your primary market, which isn't a great signal.

We also have no way of knowing that Verizon and Comcast aren't your backend, which means that, for all anyone knows, giving you money is giving them money.

Also, a side technical note on the site layout: your text falls on top of your graphics. ( https://imgur.com/VcVaZsw )

I'm in Philly and the cheapest FiOS I could get is $115/mo after the new member deal expired

Unless you're talking about gigabit plus television, the reps were scamming you. That's what they do, and it's one of the reasons people hate giving them money. You should cancel your account and then open a new one online in a partner's name so that they stop playing games with you. Always do it online. Prices through phone reps are always worse these days because of what the different modality says about the customer.