I realized through my relationship with my partner and later a coworker that some people picture things with extraordinary acuity (so much so that I can trigger revolt or disgust by just describing something), but I thought they were the special ones. It wasn't until I read about Derek Parfit having aphantasia (https://en.wikipedia.org/wiki/Aphantasia) that I realized I was sitting somewhere out in the long tail of human experience.
My own mental model (sigh...) is that these are all roughly related to (if not literal types of) the crossover/cross-polination (sigh...) that manifests in synesthesia.
I think synesthesia is definitionally involuntary, but your statement did make me go search "voluntary synesthesia", though I'm not done reading results yet.
I would guess it's a lot harder to identify people who can electively conjure anything akin to what synesthetes experience. It probably feels less distressing or noteworthy, happens less often, and would be a lot harder to study...
I never realized not everyone can do this, but I also can wiggle my ears, another useless genetic trait.
edit: Yes, some people get literal goosebumps! Just highlighting there are two groups here.