On the near zero chance they remember the penguin and ask a free software zealot about it, they'd likely get an earful about how that is a symbol taken from the 2nd Presbyterian Church of Code, and please don't confuse that with the symbology from the 1st Presbyterian Church of Code across the street from it.[1]
The only FLOSS orgs I know that conceivably care about that generic person sitting in coach are Mozilla and Whisper Systems. And both are small time players compared to their proprietary competition.
Given that, it is extraordinary that normal people know anything at all about digital freedom and privacy.
[1] Just remembered that Linux is GPLv2 licensed, and that the religious zealotry would probably be about Linux not being GNU, but rather a "final" piece that was "good enough" to use in conjunction with other GPLvs licensed OS tools. So it's even worse-- this is like explaining to someone that they're reading the right book in the wrong wing of the right church. I love FLOSS so much.
(This may come across as snark, but it seriously isn’t. “Freedom” anything has been polluted, IMHO)
[1]: https://arstechnica.com/tech-policy/2019/05/us-department-of...
https://www.theguardian.com/business/2019/may/29/energy-depa...
Perhaps bytes of freedom?
Unclear about "don't use my tools for monetery gain"
These days I don't think the problem is the use of the ostensibly ambiguous word 'free', so much as that people (generic) don't really value freedom (or privacy) as much as we would like them to.