Re:Sign In with Apple [video]
by matwood on Saturday June 08, 2019 @07:42AM
(#20131884)
Exactly. With Apple it's "what if" their customers suddenly become advertisers, whereas Google and FB their customers already are advertisers.
Apple is in a unique position where they can sell hardware at profit making prices to a huge customer base. Even if we are at peak iPhone, current Apple users are not going anywhere (I tried to switch my wife to an Android phone once and it was a disaster hah). Privacy moves like Apple ID will only solidify the current user base. Best in class products like AirPods and the AppleWatch also lock users in - in a good way though.
I've noticed that since this announcement it is also pulling some stout Android users I know who have become disillusioned with how Google is slowly locking Android down. The constant bad press Google has received combined with the Apple privacy drum beat is starting to pay dividends for Apple.
Apple is in a unique position where they can sell hardware at profit making prices to a huge customer base. Even if we are at peak iPhone, current Apple users are not going anywhere (I tried to switch my wife to an Android phone once and it was a disaster hah). Privacy moves like Apple ID will only solidify the current user base. Best in class products like AirPods and the AppleWatch also lock users in - in a good way though.
I've noticed that since this announcement it is also pulling some stout Android users I know who have become disillusioned with how Google is slowly locking Android down. The constant bad press Google has received combined with the Apple privacy drum beat is starting to pay dividends for Apple.