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Re:Barnes & Noble Set To Be Sold To Elliott Management For A... by fencepost on Friday June 07, 2019 @06:47PM (#20129323)
There's really not a good reason for their in-store price to be higher than their online price in 2019.

Think of the price match as a coupon that you have/know about but others don't. The store is content to sell you the item at a discount (they likely still make money and they keep you coming to them) but they'd still prefer to sell to you at the higher price.

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