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A comment on Barnes & Noble Set To Be Sold To Elliott Management For About $683M. Parent comment
Immediacy has value, so if you need something _now_ you will be willing to pay for that.
Also, you have to pay in time and money to go to the store, so you _may_ be willing to pay more to have the book delivered.
In both situations, the way the book gets to you changes the price you're willing to pay.
Immediacy has value, so if you need something _now_ you will be willing to pay for that.
Also, you have to pay in time and money to go to the store, so you _may_ be willing to pay more to have the book delivered.
In both situations, the way the book gets to you changes the price you're willing to pay.