but this is a good next move for us consumers if you think about the overall position and dynamics of the industry relative to privacy. but as you point out, it doesn't mean we can let our guard down. we have to remain vigilant to imbalances of power that threaten our civil liberties (like the right to privacy).

once apple starts gaining traction with this feature, it's positioning will inevitably change, possibly for the worse, and then we back another borse who will keep apple in check.

unlike on game of thrones, our watch never ends.