The same applies to fire in the home - if you can't put it out right now with whatever comes to hand, you've probably lost your window of opportunity to fight the fire. If your sofa or curtains catch fire, there simply isn't time to fill a bucket or fetch a hose. If you don't have an extinguisher to hand and can't snuff out the flames with a blanket, you need to run.
You often do stand a chance if you keep your wits, assess the situation, and act sensibly without any delay. I know everything is easy from my armchair, but can't help noticing how in the grassfire video nobody seems to be doing anything worthwhile while the thing is still manageable. In that kind of dry grass, jackets should have come off and smothered the fire within the first seconds, no panic and no danger.