There was a Chinese hit movie last year (Dying to Survive) about a patient's illicit business smuggling cheap generic drugs from India, the movie is one-sided sympathetic toward the protagonist so did the audience.

Yet a prior investigative report of the guy depicted in the movie, showed the whole thing was all kinds of fishy, including misleading marketing, entangled business interest, fake company addresses in India, untrue claims and poor quality.

But people refused to believe the report and was cursing the reporter and the evil price-gauging foreign drug companies.