I really wish people would stop comparing this monitor to the $35k monitors. Yes, it's almost as good, maybe even 95% as good, but guess what? People are not paying $35k for the sake of it, that 5% is really bloody important. If it isn't important to you, you weren't going to buy the $35k monitor already. The reason they're so much more expensive is because they have features and specs that a small number of people find really important and will pay the premium for it. If we want to go down that line fine - but people can just as easily point to $2k displays that are 95% as good as the Apple one.

Having worked for eons in production, I can tell you that's not true. You see, coloring and tech prep work can be done on 95% monitors (compared to sony for example). Certain broadcast techies need 100% (broadcast engineering isn't in studios), and I would definitely challenge that as well - knowing and working with these people over the years.

What is happening in studios is this a) there needs to be a monitor that one can work on (95% IS FINE, broadcast engineering isn't in studios) b) wow factor for clients and dick showing contest in-front of them.

In fact the actual point should be that those production houses will never buy this stand because they already have their stands. (this is what MKBHD said anyway).

And to be honest, if I had the money I would buy that stand, I always loved these move-around-stay-in-place gadgets.

Oh they will for a client den, to show they can. For actual workstations around the offices - no, but also not that monitor.