Garfield, Garfield, Eugene. Citation indexing: Its theory and application in science, technology, and humanities. New York: Wiley, 1979, P. 1.
http://garfield.library.upenn.edu/ci/chapter1.PDF
During my investigation I found this article which claims an even earlier origin for this algorithm: https://m.phys.org/news/2010-02-google-pagerank-like-algorit...
I haven't kept up. All I know is Google is useless for all but the most obvious queries now.
Today, starting a Google is even harder because of Google’s moat and the advancements such as the deep learning infrastructure used for ranking pages (which still can be replicated if you throw a few Stanford grads at the problem — they don’t even have to be budding Larry Pages in aptitude — but a working replica isn’t nearly enough to compete with Google’s foothold in the market).
Operating a service with real-time requirements at scale is a completely different beast than writing a proof-of-concept prototype.