As software eats into other industries, it will eventually normalize so AirBnB is "actually" a hospitality company, and Uber will be "just" a taxi company (as you suggest) ...since every other company will have products/solutions that are equally technical.
IMO, any bubble bursting will simply be the market adjusting to this normalization.
Uber's advantage lies in their brand, and early capturing of dominant market share, but their "tech" can be easily replicated.
Operating a service with real-time requirements at scale is a completely different beast than writing a proof-of-concept prototype.
Garfield, Garfield, Eugene. Citation indexing: Its theory and application in science, technology, and humanities. New York: Wiley, 1979, P. 1.
http://garfield.library.upenn.edu/ci/chapter1.PDF
During my investigation I found this article which claims an even earlier origin for this algorithm: https://m.phys.org/news/2010-02-google-pagerank-like-algorit...
I haven't kept up. All I know is Google is useless for all but the most obvious queries now.
Today, starting a Google is even harder because of Google’s moat and the advancements such as the deep learning infrastructure used for ranking pages (which still can be replicated if you throw a few Stanford grads at the problem — they don’t even have to be budding Larry Pages in aptitude — but a working replica isn’t nearly enough to compete with Google’s foothold in the market).
They are a just very visible example of how using technology could be a business model (which is kinda revolutionary, or at least "disruptive").