The end result might be privacy, but the demand is for bypassing content blocking. Your average user of a VPN doesn't care if it prevents people from identifying them, all they care about is if it lets them watch The Office from wherever they are.

Well, you could argue about whether it counts as privacy per se, but: a, they don't care to ensure that no one can identify them; b, they very much do care that it prevents whatever server they're getting The Office from from identifying them.