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Re:Pi-hole: A black hole for Internet advertisements by stevesearer on Thursday May 30, 2019 @11:13AM (#20052042)
I wish I had a deep and thoughtful answer, but a simplistic one is that we do get to keep 100% of the revenue for the ads we sell so in that sense we make more.

Because our content is so specific, ads which are relevant to the content end up targeting the user because you wouldn't be spending time on the site unless you care about the content.

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