Then you could start calculating things like - if a malicious ad spread ransomware and it hit some company and its network... etc.

Nobody is giving me money, I consider this to be lost income, therefore everyone is doing me damage. /s

In all seriousness though, this line of thinking is, at best, going to feel like constant victimisation if one engages in it far too often. Don't be surprised if people don't go out of their way to give you money they don't have to give you in order to get what they want in the way they want it. Lost revenue refers to revenue you could've captured if you had done things differently, so do them differently. If there's any damage done, it's damage you did to yourself.