We did reset this at the dawn of the Internet. Google's text ads were basically Type 1, and they almost completely replaced the earlier Punch-the-Monkey banner ads we had during the dot-com boom, largely because Google was so much more effective as a discovery platform that sites which advertised on it replaced sites that tried to do their own TV/banner ads.

The problem is that Type 2 ads are more effective than Type 1 ads for mainstream consumers, the ones that think with their emotions rather than carefully weighing competitive alternatives. So even though Google started as a Type 1 only company, the text ads on it have gradually been creeping back to Type 2 manipulation since, and they've expanded into more manipulative ad segments with the DoubleClick and YouTube acquisitions. They also face competition from Facebook (which has been manipulative from the start).

Manipulative ads became the face of the Internet because they work. For them to stop being the face of the Internet, they'd have to stop working. That either requires that 3B people take ownership of their emotions (which seems unlikely, given the general state of emotional education in the world) or that the Internet serve only the few million people in well-off, hyper-rational, educated professions (which also seems unlikely, and not even desirable).

I remember that. Google ads were actively helpful! I clicked them because they were cool.

Today, I run an ad blocker because most ads are manipulative again, I recognize I can be manipulated, and I have to do what I can to avoid it. I wonder if there is some way to configure uBlock Origin to allow informative ads while blocking manipulative ads.

> We did reset this at the dawn of the Internet. Google's text ads were basically Type 1

I remember those. Those ads were actually useful and welcome.