free economies overall perform very well without having anybody setting goals. In healthy environments productive activity can very well be emergent without any sort of dictat.

In fact long plans and visions at big companies are often exactly what makes them slow, they operate like old tankers that set course on some pre-planned direction and aren't flexible enough to switch course simply because they organise decisions top-down.

My understanding is that internal corporate stuff tends to not be subject to the same market forces that are what make free economies work well.

The rapid reaction of small companies only looks like movement on the macroscale. In reality, it's a series of births and deaths. They don't move much at all, but they die fast and get formed even faster compared to big ones. And that forming part usually involves individuals with goals.