Seasonality has been achieved in games like Magic the Gathering, League of Legends, Hearthstone, and Path of Exile.

I think the key factor is content leveraging. How much the game's core systems can leverage assets to create varied gameplay. Because with seasons you have to help your customers get excited about relatively small batches of content.

Through that lens you find that narrative driven single player games are the worst candidates for seasonal games. It's more suited to match-based multiplayer games with sensitive meta games.