I was around, too, and I don't think that was at all the full story. Marketing has never been solely responsible for the long-term success of any product. There were other languages that were very heavily marketed: VB and C++ (and FoxPro, too, I think) by Microsoft, Delphi, and about a million other RAD tools. Being free was one of the reasons, but so was targeting the web, and Gosling's design of wrapping a JVM that gave people what they wanted (dynamic linking, fast compilation, garbage collection) wrapped in a language that felt familiar and non-threatening. I don't remember what were Delphi's issues, but a big project I wasn't involved with at the same organization I was working at circa 2002 (I was all C++ back then) did Java on the server and Delphi on the client. Maybe Delphi didn't have a good server-side story?

It sure did, as long as you were a Windows shop.

No need for Windows. There was an official Linux implementation back in the day, codenamed Kylix.

Kylix was full of issues and was a mismanaged product variant, largely ignored.

If I recall correctly it even depended on WINE.