Re:Privacy-Preserving Ad Click Attribution for the Web
by CaveTech on Wednesday May 22, 2019 @01:19PM
(#19983282)
This proposal collects far, far less data about about a user than any existing method. It doesn't add more entropy because any ad-tracking platform can (and does) already track this exact information.
By making it a standard that actually solves the needs of advertisers, the willingness to adopt it will increase because it's simpler.
That said, I think this proposal falls short of solving current tracking problems.
Re:Privacy-Preserving Ad Click Attribution for the Web
by eridius on Wednesday May 22, 2019 @03:33PM
(#19984650)
Safari is already trying to stop the existing tracking. This proposal allows Apple to say "look, we're giving you the actual functionality you need" and the advertisers completely lose any legitimacy whatsoever to their complaints, as all they're left with is asking for a way to violate user privacy.
Re:Privacy-Preserving Ad Click Attribution for the Web
by Despegar on Wednesday May 22, 2019 @01:18PM
(#19983262)
>why would an ad company stop using their existing tracking?
This can be addressed in law, but technical alternatives should exist. The alternative existing will also make it easier to pass it in law.
And I still don't think it's the browser's responsibility to help the ad company. This kind of stuff just doesn't belong in a markup standard. If ad company cannot exist with the way they currently track users due to GDPR or other regulations, and "need" some standard way for "privacy preserving tracking" - they can write their own browser that does it and give people incentives to use it.