>Just because someone is at the top of their field (consumer electronics) doesn't mean that they know anything about other, non-related fields (music)

Apple was not exactly at the top of their field before betting on the iPod. The curated collection was not only personal, it was also as iconic as the device it was meant to show off. You would probably balk at the idea of Karlheinz Brandenburg's choice of Tom's Diner too.