GDPR adtech complaints keep stacking up in Europe

Re:GDPR adtech complaints keep stacking up in Europe by eitland on Monday May 20, 2019 @05:03PM (#19965169)

I cannot verify your models.

But I can verify that I think Google gets my interests wrong more than 9 out of 10 times to the point of repeatingly insulting me and my family, and they are supposed to be very smart so I guess they to have equally smart models.

If they had just stuck to something relevant to the pages I visit they'd probably hit more than 50% of the time. If I visit a video about fixing stuff I might be interested in tools, paint or parts. If I visit a local news source around lunch I'd probably enjoy ideas for dinner from local shops.

That said I probably wouldn't buy much more but at least they wouldn't insult me and my family.

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Re:GDPR adtech complaints keep stacking up in Europe by themacguffinman on Monday May 20, 2019 @06:56PM (#19966094)

I can throw around anecdotes as well. I can verify that I think the majority of ads on content websites that I see and find interesting often have nothing to do with the article that I'm reading.

But in the absence of data, I'm leaning towards trusting that a market-leading company incentivized and dedicated to optimizing targeting models has a stronger research on targeting the majority of users than vague internet claims of bad targeting. But what do I know.

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