Re:GDPR adtech complaints keep stacking up in Europe
by manigandham on Monday May 20, 2019 @01:24PM
(#19962709)
This has been tried countless times and there are dozens of options available. There's no scale to it.
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Re:GDPR adtech complaints keep stacking up in Europe
by kortilla on Monday May 20, 2019 @01:31PM
(#19962794)
There wouldn’t be any scale to adtech either without massive adoption. If adtech collapses as a viable stream, something will quickly take its place.
Re:GDPR adtech complaints keep stacking up in Europe
by manigandham on Monday May 20, 2019 @01:35PM
(#19962830)
It's either direct or indirect payments. Direct payments haven't scaled so indirect (ads) will continue.
This is a human behavior issue. You would need to change the behavior of billions of people before the ads model gets affected.
Re:GDPR adtech complaints keep stacking up in Europe
by alnorth on Monday May 20, 2019 @02:15PM
(#19963331)
It seems to be working fine for Spotify and Netflix. Is there something special about journalism that means it wouldn't work there?
Re:GDPR adtech complaints keep stacking up in Europe
by manigandham on Monday May 20, 2019 @02:37PM
(#19963581)
It's barely working for Spotify and Netflix is testing ads.
Music and movies are highly repeatable and have production costs that users recognize and value. News and general content is not valued the same so nobody wants to pay for it. The severe dropoff in any paywalled site shows the effect of charging for news.