The moment Tesla cares more about the software experience of existing owners, than things they can brag about to reporters and observers (who don't actually own/drive their cars everyday), that will hopefully change. When that'll happen, I have no idea.

Tesla does try to produce a better experience, in theory, than everyone else. It's the small details and bugs that you'd likely only notice as an owner, which they seem to struggle with (or simply not care about).