Rockets turn sideways because when you're in orbit, you're moving sideways.
And yes, since the first half of the tunnel is sloping downwards you are using a large fraction of g to accelerate the slug/projectile, thus reducing the power requirements.
Its an engineering problem, not a physics problem.
Unfortunately a project of this scale is beyond the largest organizations that exist today, nation-states. Maybe later?
When the day comes for the need of a super-structure to be built in orbit, this technology will likely be used. This or a space elevator. Getting far enough away from our own gravity well will free us from this rock.
I think our government should build such a launch accelerator in the desert somewhere. (Tilted at 45 degrees or so, to get a cargo drone out of the atmosphere and give it a big boost towards orbital velocity.) The ability to place bulk cargo into orbit would give the US a tremendous economic advantage. (Selling solar power satellites, colonization of Mars...)
That said for human payloads you'd need a really long track, tens or hundreds of kilometers. I wouldn't want to live near the launch end. (edit: to get a useful amount of speed; still assuming rockets to get us the rest of the way)