It's ridiculous on a smaller phone, on my SE these ads for fast food and gas takes up most of the screen. Also ironic considering waze is a pretty locked down app regarding preventing the driver from being distracted and fiddling with it on the fly. If I'm hungry I'll punch something in, and if I need gas I'll stop at any of the half dozen stations on the side of the road, not because of a waze ad. In fact I'll probably start subconsciously avoiding these places that are ruining my navigation experience.