"Market definition is least useful when market shares would not be strongly probative of market power or anticompetitive effect, while direct evidence as to market power or anticompetitive effect is available and convincing." Apple's control of the App Store has a direct anticompetitive effect in the secondary market for iOS apps. This is pretty clear from the fact that Apple explicitly prohibits some apps that compete with its own. The interesting question is whether the plaintiffs will succeed in proving that Apple's conduct is illegal, under the prevailing interpretation of the US antitrust laws.
[1]: Market definition: an analytical overview (2007). https://digitalcommons.wcl.american.edu/cgi/viewcontent.cgi?...
I wouldn't say UPPAbaby strollers are their own market, but I would say UPPAbaby stroller accessories are their own market, at least if they have and act on a legal way to prevent all others from making and selling accessories that interact with their strollers.
A monopoly has structural implications which could disadvantage both customers and developers in ways that go beyond paying x% Apple Tax on each sale.
For example - opportunity costs for both developers and customers, lock-in costs, costs to competitors who might have been able to operate a related market, specific losses for specific developers based on arbitrary, capricious, or self-serving app store exclusions, and so on.
None of this has been proven yet, all of it is debatable, and it could all be included in potential arguments.
This is bad news for Apple - not just because any judgement could be worth tens of billions, but because of potential bad PR and brand damage, which may happen however the final judgement goes. And also because of the distraction from more constructive goals.