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A comment on Improving support for adult content on Mastodon. Parent comment

Re:Improving support for adult content on Mastodon by codetrotter on Sunday May 05, 2019 @10:53PM (#19836481)
In the world of outdoor equipment alone, two of the brands I like the most were named after extinct animals; Arc’teryx (referring to the Archaeopteryx) and Mammut (mammoth). Both of whom you will find a lot of products from in any decent sports store.

And it’s not just the names — look at their logos.

https://en.wikipedia.org/wiki/File:ARC%27TERYX_logo.svg

https://en.wikipedia.org/wiki/File:Mammut_logo.jpg

The first one is straight up the fossil skeleton of the animal they based their name on! If that doesn’t spell extinction I don’t know what does.

These two companies make jackets, climbing harnesses, trekking shoes, backpacks and more.

I doubt that either of these two that I mentioned have been negatively impacted by the fact the animals they have based their names and logos on are extinct.

(My personal opinion is that it makes them cooler even — the prehistoric times and the animals that used to roam the earth are very fascinating to me. And I think a lot of people agree. Look for example at how popular the Jurrasic Park movies were. People love this stuff, don’t they?)

[ Parent | on HN ]
Re:Improving support for adult content on Mastodon by philwelch on Monday May 06, 2019 @02:24AM (#19837248)
Well, isn’t that the point? The intended association is supposed to be with paleontology, a type of outdoors excursion. It’s aspirational marketing—maybe if you wear an Arc’teryx jacket you’ll be equipped to go out in the wilderness and discover ancient fossils or something.
[ Parent | on HN ]
Re:Improving support for adult content on Mastodon by ummonk on Sunday May 05, 2019 @11:32PM (#19836635)
The kind of sentiment that is successful in mountaineering is not the kind of sentiment that is successful in social media.
[ Parent | on HN ]