Which should give you some indication why the design industry is a shell of its former self. The homogeneous nature of modern web products is concerning, but it makes sense unfortunately.
I think this is unfortunate, because I think UX design just a definition of the process that product (digital or physical) design was already doing, and now there is a common (though still evolving) language to be able to communicate the challenges of the full product design lifecycle.
To me UX is the superset for user centered design and User Interface design is a subset of it. They are both important. UX is not UI because they are not comparisons, but parts of the same thing.
Those are my thoughts and experiences at least.
Too many UX people don't follow or even know what a proper user-centered design process looks like. Talking to users and looking at data is a lot of it. Testing is another critical component.
The other big part is to be methodical with how you do ideation, design, and prototyping.
# talk to your users.
# look at your data/analytics
It’s really not rocket science. These two metrics will take you minutes to find UX problems and opportunities in your product. Then, try to solve them with the least amount of design possible.
Repeat.