This is not just for bloggers: it is (or better will be) also for anyone publishing content on the web. Newspapers are moving (or better, moved) to the internet. This can bring a lot of value(reduce costs) to big companies so it is a valuable startup.
In my opinion a lot better than any of the YCombinator startups yet. It has a cool (non-trivial) technology underneath and it actually brings value.
edit: About it being the next Google - granted it is far from being the next Google, but I can see it being very sucessful.
Re:The Google of Europe?
by albertcardona on Saturday May 24, 2008 @10:33AM
(#198787)
VC is just looking for money-making cows. That's what 'next google' or 'google of Europe' means: our local cow.
They don't have the same significance as Google. What they have is a content creators(1-5% of english(?) net users?) nice-to-have tool and Google has a essential search(+ more) for everyone(~100% of users).