Why everything has to be the next Google or the Google of something even they cleary are not?

They don't have the same significance as Google. What they have is a content creators(1-5% of english(?) net users?) nice-to-have tool and Google has a essential search(+ more) for everyone(~100% of users).

This is not just for bloggers: it is (or better will be) also for anyone publishing content on the web. Newspapers are moving (or better, moved) to the internet. This can bring a lot of value(reduce costs) to big companies so it is a valuable startup.

In my opinion a lot better than any of the YCombinator startups yet. It has a cool (non-trivial) technology underneath and it actually brings value.

edit: About it being the next Google - granted it is far from being the next Google, but I can see it being very sucessful.

VC is just looking for money-making cows. That's what 'next google' or 'google of Europe' means: our local cow.

What a silly comparison. The only company that has a chance of becoming the next Google is a company that can amass as much data as google. The days of better algos beating more data are behind us.

I can really see this startup succeeding: unlike most web 2.0 companies, they actually have the technology (if it works as they say -- I believe they are using some quite sophisticated NLP/AI stuff on the backend) that provides added value to the users.

Currently it only support a few blogging platforms, but I believe Joomla and other CMS support is also coming, as well as an API.

Any idea how it compares to OpenCalais (reuters) Tagaroo? http://www.opencalais.com/gallery

In other news: Sensationalism Sells?