Agreed with all the above points except health. There is no good reason to assume that this highly processed and largely unstudied meat substitute is actually healthier than meat. Especially considering the turnabout in research regarding dietary cholesterol. I personally doubt this is a healthier choice for most people. That’s my speculation of course, but it remains to be seen. The bottom line is that it is not reasonable to assume that it is healthier.

Food is just not about taste, but health and nutrition as well. Have you actually critically looked into the health and nutritional impact of plant-based burgers?

Well, I don't consider either real meat or Beyond Meat to be healthy by any means. So I just consider it a more environmental and ethical alternative.

I have looked into the health impact of plant vs animal calories for many years of my life and am convinced a diet low in caloric intake from animal products (10% or less of total caloric intake) is quite correlative to long term health. I follow the work of Dr. Fuhrman who has sources for nearly all of his claims.

So besides cholesterol, plant protein vs animal protein has a big impact on health, in my research.

e.g. How many people go to the hospital or die everyday for protein deficiency vs protein abundance?

Try to look into the science. You may be surprised to discover that there is not single RCT comparing a (fresh-)meat-based versus plant-based diet (eg: not mixing in sugar laden latte in the former).

Personally I'm happy that I had never bought into the whole anti-meat propaganda: http://www.diagnosisdiet.com/food/meats/