Re:Much of the “science” used in design is bullshit (2014)
by kevin_thibedeau on Friday April 26, 2019 @01:10PM
(#19759660)
They need to justify the spend for the execs with something that looks like it took more than 100 man hours to work out.
What I'm curious about is how much these design agencies recycle their stock bullshit for different clients. Just swap in different logos. Restyle with the new palette of pretentiously named colors. Apply the new commissioned font and voila, you have a rebranding document the C levels can feel chuffed about.
What I'm curious about is how much these design agencies recycle their stock bullshit for different clients. Just swap in different logos. Restyle with the new palette of pretentiously named colors. Apply the new commissioned font and voila, you have a rebranding document the C levels can feel chuffed about.