Ha! Like I said, "minor."

And actually, more seriously, the reputation push-back on Facebook is finally reaching levels where laypeople are picking up on it. There's still a huge amount of ground to cover, but laypeople are now hearing the criticism of Facebook. You can see many switching from a state of ignorance to "I don't care; I have nothing to hide." Maybe in a few years we'll see more people saying "you know what, I do find these privacy losses bothersome." As with many reputation matters, it's a gradual process with give and take.