Re:Much of the “science” used in design is bullshit (2014)
by hn_throwaway_99 on Friday April 26, 2019 @09:13AM
(#19757051)
Apparently that branding company is also active on the Wikipedia page for the logo:
> The subliminal advertising involved with the Pepsi Globe logo is also extensive. The different logos and packaging designs are purported to represent the human body, rediscovery of the Vitruvian principles and their publication, Chinese art of placement and spatial arrangement and many other representations that may not seem clear or obvious from just a glance at a Pepsi Bottle. The most famous visual representation is the Pepsi Globe logo’s representation of The Earth. The swirling horizontal stripe running through the center of the globe is claimed to provide a visual representation of the earth’s constant movement around its own axis and around the sun. The stripe also represents a naturally occurring electric generator in fluid motion generating and sustaining the magnetic field of the Earth. This marketing has resulted in an extremely recognizable logo and an aid to a profitable venture.
> The subliminal advertising involved with the Pepsi Globe logo is also extensive. The different logos and packaging designs are purported to represent the human body, rediscovery of the Vitruvian principles and their publication, Chinese art of placement and spatial arrangement and many other representations that may not seem clear or obvious from just a glance at a Pepsi Bottle. The most famous visual representation is the Pepsi Globe logo’s representation of The Earth. The swirling horizontal stripe running through the center of the globe is claimed to provide a visual representation of the earth’s constant movement around its own axis and around the sun. The stripe also represents a naturally occurring electric generator in fluid motion generating and sustaining the magnetic field of the Earth. This marketing has resulted in an extremely recognizable logo and an aid to a profitable venture.