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Re:Tesla Posts Big Quarterly Loss as Its Electric-Car Sales Lag by kylec on Wednesday April 24, 2019 @09:33PM (#19744214)
BMW doesn't need to pay top dollar for a prestigious brand, they already have one. Tesla will be bought out by the likes of Geely or Tata who don't have strong brands of their own, but have already been going around and scooping up smaller car brands like Volvo and Jaguar.
Re:Tesla Posts Big Quarterly Loss as Its Electric-Car Sales Lag by kec on Wednesday April 24, 2019 @10:00PM (#19744372)
They have history of doing so though: They own both Mini and Rolls-Royce now.
Re:Tesla Posts Big Quarterly Loss as Its Electric-Car Sales Lag by Neil44 on Thursday April 25, 2019 @05:00AM (#19746265)
They saw the value of the Mini brand and didn't want to put a BMW badge on a lower end car, so they held onto it when they jetisoned the rest of the Rover group. The RR brand is selling to different customers than the BMW brand is. But I don't see that BMW would need the Tesla brand, there's too much overlap there IMO.
Re:Tesla Posts Big Quarterly Loss as Its Electric-Car Sales Lag by _pmf_ on Thursday April 25, 2019 @02:12AM (#19745492)
BMW bought the brand rights to Rolls Royce for 120 million EUR. BMW will not buy Tesla at anything above a eighth of their current stock price.
Re:Tesla Posts Big Quarterly Loss as Its Electric-Car Sales Lag by _fizz_buzz_ on Thursday April 25, 2019 @08:04AM (#19747148)
Not really. They merged with Rover and bought Rolls-Royce in the 90s. At the time the BMW management wanted to expand. Mini is a holdover from the Rover merger. This merger is largely seen as a failure and BMW divested from all Rover brands (except Mini). For more than 20 years BMW has not expanded.
Re:Tesla Posts Big Quarterly Loss as Its Electric-Car Sales Lag by olivermarks on Wednesday April 24, 2019 @10:22PM (#19744487)
It's quite possible something similar to the Fisker bankruptcy might happen - Fisker's assets were bought out by Wanxiang Group who then launched Karma Automotive, resuming manufacture of their 'Revero' plug-in hybrid car, which is an improved version of the old Fisker Karma.
Re:Tesla Posts Big Quarterly Loss as Its Electric-Car Sales Lag by hi5eyes on Wednesday April 24, 2019 @11:59PM (#19744862)
didnt fisker just announce partnership with rimac and pinifirina
Re:Tesla Posts Big Quarterly Loss as Its Electric-Car Sales Lag by olivermarks on Thursday April 25, 2019 @12:29AM (#19744987)
yes fisker retained the name but not the karma
Re:Tesla Posts Big Quarterly Loss as Its Electric-Car Sales Lag by onlyrealcuzzo on Wednesday April 24, 2019 @09:47PM (#19744301)
Right. And if things go badly for Tesla, the brand likely won't be as valuable.