Cameras that guess age and sex are coming to store shelves

Re:Cameras that guess age and sex are coming to store shelves by onion2k on Wednesday April 24, 2019 @05:26PM (#19742746)

If the article is correct then this is not using any personally identifiable information (the cameras will apparently report "40 year old man, very grumpy" instead of "onion2k"), so the GDPR legislation won't help.

If the stores tie the facial data to a credit card or store rewards card then the GDPR might stop them retaining or sharing the information.

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Re:Cameras that guess age and sex are coming to store shelves by salawat on Thursday April 25, 2019 @10:25AM (#19748454)

...Where is this notion that a picture isn't personally identifiable information coming from?

I get it in the sense it's just a picture, but when you run credit cards in a store, and can temporally associate cards to faces via temporal proximity, you're just elevating the "not that personally identifiable" to "definitely so".

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Re:Cameras that guess age and sex are coming to store shelves by JohnFen on Wednesday April 24, 2019 @07:24PM (#19743513)

But they certainly are gathering personally identifiable information, namely your face. I don't know the details of the GDPR, but doesn't it cover data collection as well as use?

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Re:Cameras that guess age and sex are coming to store shelves by icebraining on Thursday April 25, 2019 @06:39PM (#19753166)

Yes, it covers all "processing", meaning "any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction".

Applying some ML algorithm to personal data certainly fits.

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