A founder's story (when it's told for PR reasons) will rarely be so messy it's hard to follow, or so clean it lacks drama. The central conflict will usually be foreshadowed in the introduction, rear its ugly head half-way through, then come to a climax at the end of the narrative leaving just enough space for a sales pitch.
A founder's story (when it's told for PR reasons) will rarely be so messy it's hard to follow, or so clean it lacks drama. The central conflict will usually be foreshadowed in the introduction, rear its ugly head half-way through, then come to a climax at the end of the narrative leaving just enough space for a sales pitch.