As far as India is concerned, Amazon is definitely giving a strong competition to Flipkart(the Indian counterpart). For most people I know, Amazon is the first go-to store for any online purchase.

It's interesting to see, how Amazon will fare in near future, due to recent change to e-commerce law by Indian govt.

https://www.cnbc.com/2019/02/05/amazon-how-india-ecommerce-l...