Re:Otonomo, with nearly $55M in funding, is cloning our product
by alpaca128 on Monday April 22, 2019 @05:29PM
(#19723174)
I can hardly remember someone using an Apple(or any brand really) product name for the whole product category, it's rare in my experience.
Sometimes there's a (grand)parent calling every game console "nintendo", but that's about it.
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Re:Otonomo, with nearly $55M in funding, is cloning our product
by MereInterest on Monday April 22, 2019 @05:54PM
(#19723394)
How about Q-tip? Band-aid? Adrenaline? Kleenex? There's quite a lot of them floating around.
https://en.wikipedia.org/wiki/List_of_generic_and_genericize...
Re:Otonomo, with nearly $55M in funding, is cloning our product
by kristianc on Monday April 22, 2019 @06:32PM
(#19723707)
Seems to be much more of a US thing. As a European I'd use the category name for most of those.
Some of the category names don't even match up - adhesive tape is definitely not what comes to mind for Durex for me.
Re:Otonomo, with nearly $55M in funding, is cloning our product
by int_19h on Monday April 22, 2019 @09:27PM
(#19724843)
The specific brands are usually country- or region-specific. It's just that you often don't notice the ones that have been genericized in your culture.
Consider: thermos, escalator, linoleum, trampoline, zipper, scotch (as in tape), jeep, xerox, jacuzzi, dictaphone...
Re:Otonomo, with nearly $55M in funding, is cloning our product
by kraigie on Thursday May 02, 2019 @01:50PM
(#19810511)
>The specific brands are usually country- or region-specific. It's just that you often don't notice the ones that have been genericized in your culture
I think branding to generic really depends on linguistics of target market, brand writers and brand saturation in target market.
A brand name that is hard to pronounce is less likely to be used and how often do you think about the Slovakian pronunciation of your brand?
The US being a large linguistically similar market would be more susceptible to this.