Otonomo, with nearly $55M in funding, is cloning our product

Re:Otonomo, with nearly $55M in funding, is cloning our product by kristianc on Monday April 22, 2019 @06:32PM (#19723707)

Seems to be much more of a US thing. As a European I'd use the category name for most of those.

Some of the category names don't even match up - adhesive tape is definitely not what comes to mind for Durex for me.

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Re:Otonomo, with nearly $55M in funding, is cloning our product by int_19h on Monday April 22, 2019 @09:27PM (#19724843)

The specific brands are usually country- or region-specific. It's just that you often don't notice the ones that have been genericized in your culture.

Consider: thermos, escalator, linoleum, trampoline, zipper, scotch (as in tape), jeep, xerox, jacuzzi, dictaphone...

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Re:Otonomo, with nearly $55M in funding, is cloning our product by kraigie on Thursday May 02, 2019 @01:50PM (#19810511)

>The specific brands are usually country- or region-specific. It's just that you often don't notice the ones that have been genericized in your culture

I think branding to generic really depends on linguistics of target market, brand writers and brand saturation in target market.

A brand name that is hard to pronounce is less likely to be used and how often do you think about the Slovakian pronunciation of your brand?

The US being a large linguistically similar market would be more susceptible to this.

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