>> The alternative to letting the individual determine what they want is to let someone else choose for them.

There might be gray areas in the middle. Some rough ideas:

- banning marketing

- Incentivising talented people toward roles that are best for society, and their results will pull people

- Do people really choose what they want ? people want affordable housing, to see their kids more, that the job conditions to be nice, etc. They settle for cheap consumer stuff, because that's what our society is aimed towards. It's a choice.