Hey checked out your site and its really nice. I like the concept but found it hard to actually create a notebook and checkout.

It might help to have some simple styles pre-done and allow me to choose the one I like as the builder is pretty intimidating.

The sampler link from the (?) in the customizing UI is broken.

Have you tracked how many people ordered the sampler and than also ordered a real one after that?

I don't want to bother with the customize UI too much so I think you can do two things:

1. push the sampler as the main tool to find out what fits (so have it as the primary sales target)

2. make it easy to order what you like on a sample.

In general the wizard could be easier by doing:

- a step by step guide

1. choose pattern (only one possible, maybe link to the old UI for "experts")

2. choose distance

3. choose color (maybe go with a nice color picker directly)

4. done or tweak expert settings (with bug UI)

- and always showing roughly original size-zoom and full page

edit: and I agreed shipping, general pricing and payment methods would be great upfront.

And for the paper + cart steps: Keep it consistent, I accidentally skipped to the empty basked instead of putting something in the basket. I'd even make those steps part of the step-by-step guide I suggested instead of the current hierarchy.

I like the concept a lot. Would like to see prices up font.

Good input. I'm actually going to be adding more products to choose from before entering the designer, so that would be a logical point to have pricing.