Let me give you the news: companies have like..., forever, being in the business of telling others what they should want or not. This is called advertising. This is essentially what every company in the so called new economy, large or small, does to make money. In a modern capitalist economy, nobody cares about the needs of others. The goal is to advertise what you want others to do and, if the advertisement and product presentation is good enough, make loads of money. In the end, the need usually is born from the collective pressure of using the same products.