I frequently do those surveys because if I plan to use something more than once I'd like it to be suited better to me, and because I feel I rarely get much info on how happy my own customers are.

In these cases I don't care either way about any billionaires, I care about the product being better for me.

I don't do these surveys when the company is irredeemably horrible (e.g. AT&T, Comcast, most airlines etc) with deeper problems than a mere survey can reflect.

I also abandon them when I it appears the survey is poorly designed (ambiguous questions, nothing but marketings, or simply too long).