And maybe that's the way that Amazon goes down; quality over quantity. Hey, this is HN and we should be able to spot a deficiency in a business plan, right?! Here's how you go about toppling Amazon and building an empire:

1) open a store for online goods 2) take reviews seriously 3) profit!

Let's expand the plans a bit: 1) open a store for online goods 2) take reviews seriously 3) profit, for a while 4) get bought out by amazon or someone else who will then proceed to kill "2" 5) if resisted, be a target of coordinated media smear campaign and/or hacking attempts, each totally not ordered and covertly backed by amazon or another player whose piece of a pie you are eating 6) crack under pressure and just give up

Or in more likely scenario, die away and do a bankcrupt since nobody gives a shit about your crappy market place/online store

Mmm... I was just hoping Amazon's competitors slowly gain an edge over Amazon and that Amazon's reputation is tarnished enough that it greatly impacts business.