News for hackers. Stuff that matters.
Re:Amazon ‘flooded by fake five-star reviews’ – report by tspike on Monday April 15, 2019 @09:12PM (#19670293)
Definitely not, long-term. But plug it into a product manager's A/B test and I guarantee it boosts things short-term.
Re:Amazon ‘flooded by fake five-star reviews’ – report by thinkloop on Monday April 15, 2019 @10:17PM (#19670604)
What's to boost? The customer would have selected the better option and been more satisfied, and Amazon would have brokered the deal either way. They still need their hammer.
Re:Amazon ‘flooded by fake five-star reviews’ – report by laughinghan on Tuesday April 16, 2019 @12:55AM (#19671232)
Maybe in A/B tests, customers who see a product with 4.9 (fake) stars are more likely to click Buy than customers who see the same product with 4.3 (honest) stars?